From Projects to Products
Talking about product culture can sound very theoretical, but it impacts everyone every day. To try and bring these principles to life, here is an example of a very common before and after. In the old...
View ArticleWho Is Product Operating Model For?
One very common question we hear is: “We’re not a tech company, so is the product operating model even relevant for us?” This is a very widespread confusion, and it’s putting countless companies at...
View ArticleTransformation Fail
The Root Causes of Failed Transformations It is an open secret that the vast majority of attempted digital transformations fail. Companies spend millions of dollars and years of effort, yet fail to...
View ArticleThe Product Model at Spotify
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and...
View ArticleAlternatives To Product Managers
I doubt anyone is surprised to learn that many people have been asking me about Brian Chesky’s recent comments. I’ve been hesitant to write about this topic for two reasons: First, I didn’t want to...
View ArticleTransformed FAQ
This page is here to hold questions and answers that come up once the TRANSFORMED book is published and we can no longer add them to the “Objections” section of the book. ADDITIONAL OBJECTIONS AND...
View ArticleAlternatives To Product Leaders
This is the second of two related articles talking about the alternatives to product managers and product leaders. In the first article, I discussed how the product manager’s responsibilities of value...
View ArticleProduct Managers vs Product Leaders
For those that have been following along, I recently wrote about alternatives to product managers, and alternatives to product leaders as the context to understand the debates in the industry around...
View ArticleProduct Predictions 2024
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community. If you prefer to watch a video (60 min), you can find the recording here....
View ArticleThe Power of Visiontypes
Recently I was invited by my friends at DesignMap to discuss the topic of product vision, and one of the more popular ways of communicating a product vision, which is to use a visiontype (a prototype...
View ArticleProduct Model Concepts
I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I first started writing about the importance of product discovery. Learning to...
View ArticleProduct Management Theater
Fair warning that for many of you, this article is going to feel like a heavy dose of tough love. I have been warning for several years that delivery team product owners, and feature team product...
View ArticleProduct Leadership Theater
The previous article on Product Management Theater proved to be quite popular, and I’m grateful for all the positive feedback. But as expected, some people took it somewhat personally, and pointed...
View ArticleTransformation Theater
By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been...
View ArticleThe Product Model at Amazon
By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most...
View ArticleAI Product Management
By Marty Cagan and Marily Nika Recently I have co-authored a few articles allowing me to highlight different product coaches, and in this article, I’d like to highlight Marily Nika. Marily specializes...
View ArticleGood Product Coach / Bad Product Coach
With the release of TRANSFORMED, the good news is that we are hearing from more companies than ever before that believe they need to begin the journey to the product operating model. The challenge is...
View ArticleBook Discussion Guide
Overview Since the first edition of INSPIRED was released in 2008, there have been occasional groups and book clubs that have reached out asking for some suggested discussion topics. These requests...
View ArticleGood Product People
Recently Shreyas Doshi published a reminder that the vast majority of the best product people are not likely to be spending their time on social media. His point is that the best product people are...
View ArticleTransformation Regrets
I was speaking to someone recently that had just finished reading the new book TRANSFORMED, and a question she asked caught me by surprise. She was saying how her favorite part of the book was...
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