Coaching Founder Mode
Sometimes naming an important but nuanced concept can give that concept real power. I would argue that’s what happened when we named the concept of product discovery, and I’m seeing the same thing...
View ArticleIs Product Art or Science?
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a question that it...
View ArticleTransformation as a Project
In this article I’d like to highlight an anti-pattern that my partners and I have witnessed at several companies that are embarking on transformations to the product model. It’s an understandable...
View ArticleWinning Hearts and Minds
In my last article I discussed an anti-pattern where companies embarking on a transformation to the product model make the mistake of trying to run that transformation like a large project, instead of...
View ArticleTransformation Politics
Continuing on the theme of sharing more of the lessons learned from companies that are embarking on transformations to the product model, in earlier articles we discussed transformation regrets, the...
View ArticleFounder-Style Leadership
At this point, many people have heard about, and/or shared their thoughts on the “founder mode” discussion kicked off by the Paul Graham essay. I weighed in on this myself earlier in the article...
View ArticleAI Product Management 2 Years In
Whenever we talk about Generative AI, we need to be clear whether we’re talking about incorporating this new enabling technology into the products we are building, or whether we’re talking about how...
View ArticleTests of the Product Model
The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious threats. The pandemic was a very visible test of which companies had the...
View ArticleM&A and the Product Model
By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is the transformation coach Thomas Fredell. I have known Thomas for more than a decade, and have watched him guide...
View ArticleThe Product Model and Agile
One question that I get, in various forms, is what is the relationship between Agile and the Product Operating Model? Are they the same thing? Is the product model simply the evolution of Agile? Is...
View ArticleA Vision For Product Teams
In this article, I want to talk about where I believe generative AI is going to take the roles on a product team, and the team topologies of product organizations. I’m motivated to write this both...
View ArticleOutcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated with me on the outcome and...
View ArticleProduct, Design and AI
By Marty Cagan and Bob Baxley Marty’s Note: My co-author for this article is the design leader Bob Baxley. Bob was a long-time designer and then design leader at Apple, as well as at other leading...
View ArticleTeam Autonomy and AI
I’ve been working on the longer-term implications of generative AI on product teams, and especially since I published A Vision for Product Teams, I’ve had many good conversations with people exploring...
View ArticleINSPIRED in the Generative AI Era
Marty’s Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was only available in an exclusive arrangement with Amazon, on audible.com....
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